TIMEX Rewound ⏱
Any watch, Any brand.
Gus Agency approached me to Direct, illustrate, and animate a :60 promo for TIMEX's new sustainability initiative.
Proud of the piece with many fun hand-drawn moments.
Timeline
4 weeks
Client
TIMEX
Year
2023
TIMEX Rewound ⏱
TIMEX Rewound ⏱
ANY watch, ANY brand. Send it to Timex, and they will recycle, refurbish, or rehome the watch and keep them out of landfills. Pretty cool.
The Goal →
Introduce Timex’s Sustainable initiative: ‘Timex Rewound’ to this generation. Repurposing watches of any brand.
It’s a scrolling world, difficult to retain attention... Making something scroll-stopping was a must.
To combat this, we utilized charming hand-drawn animation and fluid transitions.
