I was formally dubbed
'the Apple whisperer'

Many of my concepts
were approved and used, a notoriously challenging feat.

A badge I wear with honor!

This projects goal was to target everyday users, not only artists and professionals.

To stay true to this goal, these 'doodles' were all drawn in the 'notes' app, standard on all iPads.

This presented unique challenges, but was an incredibly fun exercise and exploration.

Creating relatable, common 'notes' entries..

with an emphasis on doodles accompanying thoughts, not just writing.

Creating relatable, common 'notes' entries..

with an emphasis on doodles accompanying thoughts, not just writing.

I was also tasked with designing this poster, which was then edited into a 'real time' video of creating an invite.

With a goal to encourage daily users to think differently about how they approach these tools and features.

This is the actual process of designing and creating this poster.