RAPID RESPONSE ⚠︎
Partnering with WhatsApp, Facebook, Instagram, & Hornet, I Directed multiple Campaigns focused on keeping voting safe and secure during elections.
Simple, focused illustration paired with thoughtful messaging.
1 week
RAPID RESPONSE ⚠︎
RAPID RESPONSE ⚠︎
1,000+
Deliverables.
In close partnership
with META & HORNET,
We have successfully delivered Rapid Response Campaigns in preparation for these commencing elections:
With each Campaign, there are 100's of deliverables, spanning Social, Web, Billboard, Motion, and Print.
3 Brands, 3 Styles.
How do we capture each app's identity, while remaining ownable as a system?
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Our team carefully considered & iterated on the appropriate way to represent each brand, within their specific messaging.
These styles were developed, locked, and distributed across an illustration toolkit.
Collaboration.
Brand guides, previous works, and core
palettes were carefully considered during illustration.
Each Brand team also weighed in on illustration
development in collaboration with each other,
moving towards a larger goal of unity
and scalability across upcoming elections.
ILLUSTRATION ☺︎ Development
Final Assets.
Concepts + Comps
Roughs.
Final Assets.
Concepts + Comps.
Roughs.
Final Assets.
Concepts + Comps.
Roughs.
