THROUGH the KEY 🗝️
Art is for Anyone.
For the launch of PROCREATE DREAMS, the new animation app exclusively
for iPad, Procreate commissioned several hand-picked artists & studios
to showcase what the new app can do.
5 weeks
THROUGH the KEY 🗝️
THROUGH the KEY 🗝️
This short takes us through the creative experience. Unavoidable failure, constant iteration, new discoveries, and often unexpected results...
This project brief was clear and free - create something in your style, and to your own drum.
We like that, and want you to flex your skills.
Uhhh?!
The catch, everything has to be executed in our new app (beta version) - procreate dreams,
+ a month until the big reveal!
Just Keep SWIMMING.
Late nights scribbling on an ipad in my backyard office. I stayed home instead of driving into the studio most of this project, as I was rarely poking my head out for air during the duration.
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This was self-inflicted, as I took this project much more seriously than Procreate's original brief. You'll find that to be more true the further you scroll. 😂
BOARDS + DEV
The animation process required several
passes or 'layers' of animation.
MOODBOARD ⌁ Style
Style is a tricky term. I take pride in executing across styles, and delivering what best fits per client.
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In this case, Procreate was drawing directly from my pool of personal work, which tends to lean more hand-drawn, unrefined, messy, and human. Always a very easy yes.
Roughboards
Pitching the IDEA
Sometimes strange and complex ideas need more intimate explanations before we can get the green light from clients.
Luckily, Procreate was thumbs up the whole way through.
Here's a look at my diving into the rough idea early on, before it really started to take shape.
LONDON ✈
My wife & I also had the pleasure of flying out to London to catch the DREAMS reveal, as well as see the premiere of the film on the big screen...what!
7 Years
We celebrated 7 years together out in LONDON. Things aligned that way, didn't plan it.
🗝️
We got dorky matching Key tattoos to commemorate. Whoops.
