Hand-Drawn Ford ⚙︎
EV's explained by an
engineer's 8-year-old
daughter.
Teaming up with Hornet, I had a blast Directing an episodic series about Electric Vehicles for Ford + Weiden & Kennedy.
The team was stacked with top-tier talent, and they all rallied behind a unified vision to make something we can be proud of. So much love and hard work poured into this one.
8 weeks
Hand-Drawn Ford ⚙︎
Hand-Drawn Ford ⚙︎
Even on directed projects, I strive to work alongside the team during production.
Loved drawing many of the frames alongside the other great artists, and animating a few sequences - including this one.
The style of this film is reaching for that organic sketch-book feel. Markers and crayons. Human, irreverant, and hand-done.
Understanding this project is narrated by a young girl, it was fitting to speak from her perspective in the story and overall film style.
DESIGN.
Originally 4 :60 films, we set out to create strict design rules to ensure each frame of each film felt like they lived in the same sketch-book world.
This took careful thought and iteration with myself and co-art director Natalie Labarre. We remained loose, fun and approachable, but within that world set up intentional guardrails.
VEHICLES.
While our 8 year old narrator is driving the story, our real hero characters are Fords electric versions of the famed F-150 and Mustang.
This meant we needed to strike a compelling balance of accurate while unquestionably living in this world.
We landed on a stylized and exaggerated silhouettes of these vehicles, with distilled key details that go the furthest in identifying the models.
fun FONTS.
Our philosophy with the type-driven portions of each film was consistent with our overall design style - every time you draw or write in your sketchbook, there are unique characteristics small or large.
We dove into that, and instead of a stock typeface, integrated our messages uniquely into the art and the frames with style and intention. Always nodding back to our sketchbooks.
