CHARACTER CLUB
plucked
from real life.
Had the opportunity to explore a fresh illustration style with a set of grounded, real-world characters.
My goal wasn't to simplify real human details, but to celebrate them. Reflecting life authentically, with a drawn style.
2 Weeks
CHARACTER CLUB
CHARACTER CLUB
Characters, Styleframes, Environments, & Icons for an updated Brand Feel.
Meet the CREW
Pushing into memorable territories for these characters, and evolving each to find the quirks that make them shine.
Loved diving into these studies.
ROUGHS ✐
Style
Frame
This brand mixes humanity and humor in a way that deeply resonates.
My goal was to show that balance in the tiny details.
Selling Sand to a desert?
Icons ✦
Icons have become the globe's universal language. They range widely and have been reinterpreted endlessly.
What if we inject the personality of the character illustration style, add a touch more detail, and become more ownable?
